About Review Centre and our mission to ensure you make great choices

Our Mission

At Review Centre, our mission is to help people make great choices. We want to be the go-to place for honest, reliable consumer information. We aim to create a trustworthy resource by blending real user experiences with expert analysis to help you make informed decisions, avoid scams, and get the best value for your money. We do all this without taking payments from companies to influence reviews.

Why We Are Different

The internet is full of companies that take money from businesses to help them manage their reviews. We are different. No money changes hands between us and businesses regarding how reviews are submitted and managed. A business can reply to reviews and questions, and can even ask their customers to provide feedback on Review Centre, but we don’t charge them a penny. That means they’re not our customers – you are. No other mainstream user review site works like this.

We may post-moderate reviews flagged by readers, but only to ensure they are left in good faith and meet our review and community standards. This is your website with your reviews, and we are here to protect its impartiality.

We use AI to detect fake reviews and human moderators to keep our standards high. No bots, no fake feedback – just honest reviews that you can trust.

Our Promises to You

We have big ambitions at Review Centre, and here are our promises you:

25 Years of Experience

Review Centre has been helping people for almost 25 years. With hundreds of thousands of products and services reviewed on the site and more than six million user reviews, we offer a vast resource for consumers. Now, we're moving forward with a new platform. Our aim is to build the world's best user review site. We know it won't happen overnight, but we're committed to getting it right. Too many sites are full of fake or irrelevant reviews. We're changing that. We do our utmost to ensure reviews are genuine, helpful, and relevant.

Blending Expert Reviews with Real User Feedback

We mix expert reviews with real user feedback. Experts help by providing depth and insight – like knowing if there's a better product at a lower price. Users add their real-life experiences. Together, these perspectives give you all the information you need to make your decisions.

How We Make Money

Our revenue model is simple and transparent. We don’t take money from companies to influence reviews. Instead, we make money through advertising and affiliate links. If you click on a product link and buy it, we earn a small fee from the retailer. This helps us stay unbiased – our goal is to help you find the best products and services.

Who We Serve

Our platform is for everyone. Whether you're buying your first phone, choosing a new insurance provider, or want to share your experience, we're here for you. You can read reviews without signing up, but you'll need to sign up if you want to contribute or interact. It's simple, and we do it to keep our community genuine and safe.

We Are Here to Help Businesses

We don’t allow companies to directly moderate their reviews because we believe that's cheating – but we are on the side of great businesses. We allow everyone the right to reply for free, giving companies a chance to share their perspective. We want people to shout about their good experiences – whether it's buying a new electric car or enjoying a package holiday. We help businesses capture these great reviews quickly.

Community and Consumer Advocacy

Community is at the heart of what we do. Review Centre is where you can ask questions, share experiences, and support each other. We encourage companies to engage helpfully, answer questions, and learn from feedback.

We also stand up for consumer rights. Our editors publish news, guides, and features to help you avoid scams and get the best deals. We're here to support you.

We do everything we can to ensure our reviews are real, and we do not unfairly prevent negative reviews – we believe in honesty. Our team is trained to monitor reviews and comments, ensuring they meet our rules and policies. We also encourage our community to flag anything suspicious, and we promise to handle complaints promptly and transparently.

Meet the Team

How You Can Help Our Mission

We’re always looking to improve. If you have feedback or ideas, let us know. Together, we can build a trustworthy space for reviews and consumer rights.

Thanks for being part of the Review Centre community.