Schwarzkopf Live Colour XXL Absolute Platinum

Used max blonde and my hair did go ok then started yo fall out. Bleach dying has no warnings of this on it. Now have to wear wig at young age. Don't use these products. Or you will loose your hair.

would never use again I had blonde hair just wanted lighter in end ginger and dark wit bleach patches yet covered even across whole hair waste of money and time now have to spend more to fix it

I pre-lightened my hair before dying it red, after the red was put on the

red didnt take, my hair went orange!!!!

its works pefectly on me i decided to get it because it reminded me of a old teacher hoever it worked great please bye this item i have dark brown hair

I have naturally dark/medium blonde hair with both ashy and reddish tints to it and I wanted an easy way to lighten my hair all over. Schwarzkopf was my first choice as I thought it was a good branded and had great results from previous shades however I have not been more disappointed. My hair has actually darkened from this dye and gone yellow on the roots and a very bright orange on the ends. I even used a slightly longer time to do it. Please don't buy this and seek professional advice first if you were considering lightening your hair.

My hair was dirty blonde before this. Now, it looks like I have YELLOW hair. I mixed everything correctly and used the anti-brass conditioner. I swear I think the conditioner ADDED MORE YELLOW TO MY HAIR. I am embarrassed and have to go buy a DIFFERENT BRAND of hair dye tonight to fix this mess. I will, regardless, be buying a blue/purple toner from Sally's tomorrow to try to counter all the YELLOW this put into my hair.

Totally bummed. Needed a pick me up. Got a huge downer. :( I'm sorry if you're reading this review after you've already made this mistake. I'm going to go buy the Revlon Platinum Highlighting Frost & Glow to use all over for color. I might add another highlight in in a week or two. I can't believe how much my hair sucks right now.

I have been using this product on my hair and roots for a year now I am a natural warm light brown as you may know warm colours are particularly hard to get a platnum colour, but I have never had any problems with this product it brings my hair to a lovely light blonde, yeah it kills your hair abit only if you keep going over the same bits again, (one time application for 45-50 mins even tho it says 30-45 on the box another 5mins won't hurt) a one time application on natural undyed hair wont leave your hair fried or crappy its if you overuse and abuse the product thats when your hair dies, before I went blonde I used to dye my hair red and used colour b4 to lift my hair to a light gingery brown, then i used green based light brown dyes on my hair before i could touch it with any bleach, the trouble with se people writing these reviews are the fact they are trying to go to blonde too quickly from a dark colour, and are coming out brassy fried and horrible, its your own fault going blonde can take up to a year to achive depending on the condition and colour of your hair, these idiots give this dye a bad review your mot doing it right, after achiving nearly my natural hair colour it took me a set of foils, hair cut into a bob (best thing I ever did) and over 6 months i added more and more blonde, untill i was a true blondie, I came across this dye and have never gone back, it's a money saver and it's awesome, some of the bad reviews say they left it for 20 mins and it went ginger ? Well duh! It does state in the instructions 30-45 mins of course your hair will go ginger give it a chance, and again get hair dressing advice and be patient if you ruin your hair by simply expecting to go really light from really dark think again, it's impossible and to regular users who complain of yellowing yeah when you do your roots there is a yellow tinge from being freshly dyed some silver shampoo will get that right out, my hairs is white platnum and I love it! Thankyou XXL live !

I previously had dyed dark red/brown hair, and back in May had a total bleach all over with highlights, which was fairly successful and took my hair to a mid blonde shade. Since then I had a couple more sets of highlights done but my roots were becoming a pain and I wanted to go a little lighter all over. Tried other box dyes but they always left my roots orangey and brassy looking. Was hesitant about this product due to mixed reviews, but I thought Id give it a go as its cheap and I liked the colour on the box. I just did my roots and left it on for around 45/50 minutes and it lifted my natural colour extremely well (natural colour is mid/dark brown). I put it through the rest of my hair for 2/3 minutes at the end of the process and I came out with a much lighter really nice blonde. It was quite yellowy, but I was prepared for this having read other reviews and used smashbox's 'whiter shade of pale' purple toner on it for 20 minutes and the result is a lovely light all over blonde. The condition of my hair is far better than if I had used a bleach, quite shiny in fact!(and my hair is weakened anyway so not in the best of condition). Its left my hair shiny and vibrant and the colour I want, plus this dye will save me ££££'s on going to the salon to get my roots done! I love it, just ensure you have a toner or at least some purple shampoo and conditions (I use a touch of silver) to tone the yellow. All in all, fab!:)

I love this colour i initially used the max blonde to do my hair with used about 3 boxes to get me blonde.. not a problem and then i used platinum and it went brighter blonde but was still kinda brassy.. again not a problem the reason people on here have orange or brassy hair is because they dont tone it.. you can get something called colour effects conditioning colour 8:1 cool blonde to use after to get rid of the brassy-ness or use colour endure violet shampoo.... YOU WILL NEED TO USE TONER!! so dont just write bad reviews actually research what you need to do to get blonde hair before you just think hmmm ill go blonde..

I love this product!! i got told it turns hair gingery golden and was a very bad blonde hair dye but i wanted golden gingery hair so i used it but i got bleach blonde hair!! And my hair was mousey brown to start with, i grew to like the bleach blonde but put a golden shade on it, i would recommend using it twice over if you want a proper platinum colour i dont think it will work on all first time but my hair was so vibrant and light!!! I have used it many times since, good product x