How to Write a Good User Review on Reviewcentre.com
Writing a great user review can help thousands of people make the right choice of product or service. Here’s how to do it well.
Reviews are crucial in helping people make the right decision and to not waste money. Here’s the problem though, a lot of online reviews are fake, posted by the businesses themselves. Companies posting positive reviews about themselves, or getting others to do so, is illegal in the UK, but that hasn’t stopped it proliferating.
You can do your part to help. By writing high quality, trustworthy reviews you can highlight the truth and push fake reviews down the pecking order. I’ve been a professional reviewer for nearly 20 years and here are some tips to make sure your user reviews are brilliant and get published quickly.
Start with the Basics
Think who, what, when, where, and why. Introduce the product or service you’re reviewing, and be upfront about what led you to use it. Include any relevant facts like how often you used it, or for how long. Did you give it a whirl for a day? A week? A year? This lets readers know whether you’ve got long-term experience or just a first impression.
Stay On-Topic
If you’re reviewing a fridge, focus on the fridge. Whether it’s the capacity, cooling or how quietly it runs, keep it about the fridge. Avoid blaming the fridge for the delivery driver who turned up eight hours late and dropped it on your foot. That gripe belongs in a review for the delivery company.
Be Honest
Honesty wins. People want real insights not jokes or fake reviews. Lay out what went well, what didn’t, and why in simple terms and plain language.
Don’t Get Personal
Don’t name-drop. Whether you loved “Sandra from Sales” or got annoyed by “Grumpy Gary,” leave full names out. Not everyone wants an online shout-out, and it can land you in hot water if you say something defamatory. To keep you safe we remove reviews that have personal identifiable information.
Explain Your Expertise (or lack of it)
If you’re a pro – like a landscaper with 20 years of hedge-trimming experience – and are reviewing a hedge trimmer say so! People value that seasoned view. If you’re a total gardening newbie, on the other hand, own it. Let others know how easy (or difficult) it was to get the product working, how safe you felt using it, and whether it boosted your confidence. Your perspective is just as helpful, as long as you’re clear about where you’re coming from.
Lay Out the Pros and Cons
This one’s simple: Pros: it’s easy to do, it provides a concise overview, and readers love it. Cons: none! Actually, this method helps others quickly judge if a product is right for them. A con for you might not be a major issue for another prospective buyer or it might be a deal-breaker.
Check Your Spelling and Grammar
It’s not about showing off your writing chops – it’s about credibility. A quick proofread can mean the difference between readers trusting your review or scrolling right past it.
SKIP THE ALL CAPS and bad language
It just comes across as aggressive or, worse, unhinged. Keep it calm and measured. Caps lock doesn’t make your point clearer; it just distracts from what you’re saying. Our automated systems will also filter reviews with bad language for a human to check, so avoid swearing if you want your review to go up quickly (or at all).
Consider Giving Extra Insights
If you had to call customer service, mention how that went. If you tried multiple brands and picked one over another, say why. The more context you add, the better.
Disclose Special Circumstances
If you received the product as a gift or via a promotion, or if you have any relationship with the company, you should mention it. Transparency bolsters credibility.
Ultimately, a great review is an honest and comprehensive one. Share what happened – good, bad, or somewhere in between – without throwing in irrelevant details or finger-pointing at the wrong company. That way, fellow Reviewcentre.com readers can truly benefit from your experience.
Follow these steps, and you’ll not only help out the next person considering a purchase or service – you’ll also boost your credibility as a reviewer on Reviewcentre.com.